The Internet is packed with personal websites, every single one of them seeking for attention. With so much competition, it’s tough to make your blog stand out. In order to attract readers you need to invest tons of money, otherwise you will never be able to reach a vast audience, right? Wrong! Marketers will hate to hear that but you don’t need to have a big budget to promote your blog. The answer is Guerilla Marketing!
I’ve already mentioned that this is not my first blog. Back in 2013 when I was on my exchange semester in Pensacola, Florida, I had to set one up for one of my classes. And when it came to luring people to my website, I got pretty creative. Only later did I realize that I had actually created a Guerilla Marketing strategy.
What is Guerilla Marketing?
Guerilla Marketing is a technique that requires little budget. It’s unconventional and usually implemented at public places where it attracts a decent amount of attention. That, at least, is the textbook definition. In order to understand how Guerilla Marketing really works, let’s see how I used it for my blog.
Index Cards instead of Billboards
Back in November of 2013, I was a conscious student. I had bought tons of index cards which I used to summarize all the facts I needed to know for my mid terms. When I was done with my quizzes and tests, I had plenty of index cards left. I didn’t want to throw them away so I decided to use them for my blog.
Here’s what I did: I scribbled down catchphrases on the index cards and spread them all over the campus. And by “catchphrases”, I mean messages such as “Wow, a free index card! Too bad somebody already scribbled their blog-address on it…”. And then I wrote down my URL.
Where exactly did I leave them, you wonder? Literally everywhere. I placed them in restrooms, vending machines, marketing textbooks at the library or on random chairs. Besides this, there was a booth in every building where you could get the latest copy of The Voyager, the campus newspaper. Did I leave a card there as well? You bet I did!
But before I started distributing my index cards, I set up a landing page on my blog which looked like this (never mind the design because remember, this was back in 2013):
So I didn’t have to wait for long until people came across my cards and messaged me. “I found your index card in a vending machine. I left it there so that other people would see it. Cool idea”, one person said.
And then this happened:
Yes. A representative of The Voyager offered me to publish one of my pieces. Do you see how effective Guerilla Marketing can be? And remember: All I invested was about two hours to draft my campain and two dollars for the index cards. And I would have bought them even without that marketing campaign. I made it through all of my mid terms, by the way. 😉
What’s your take on Guerilla Marketing campaigns? Have you ever worked with that technique before? Leave a comment or drop me a message! I’d love to read about it.
(Note: It’s Guerilla Marketing, not gorilla. But, as you can see on the feature photo, you can still enjoy a banana while drafting your campaign.)