Now I’ve only started this blog recently and I’m still learning. But I’m quite content with the performance of this little project so far. Never ever would I have thought that I’d get so much positive reactions in the first couple of weeks.
I’m especially grateful for all the bloggers out there who assist me whenever I need help. So now I’ve decided that it’s time to return the favor. If you’re new in the blogging biz and looking for ways to give your blog a little boost, here are a couple of strategies that will help you do so. (They sure worked for me!)
Especially in the early phase of blogging, it’s crucial to provide your audience with intriguing content. In the first week after I started my blog, I managed to upload a new post every other day, even though I was traveling around in Florence. Obviously, I didn’t write these posts from scratch. I had drafted them already before my blog went online and I’m strongly advising you to do that as well. It takes off so much pressure to know that you’re covered for the first couple of weeks after you start your blog.
I can’t believe it’s almost time to head back home! 😱 Btw, I uploaded a blog post that explains why I traveled alone to Florence and spent my birthday there. Check it out and let me know what you think about it. The link is in the bio! ☺ . . . #igersaustria #igerscarinthia #running #cheatday #instarunners #runnerscommunity #runnersofinstagram #runforfun #runforlife #weekendbliss #gelato #inspiration #florence #healthylifestyle #igersitalia #austria #firenze #coffeewithaview #traveler #travelblogger
So how many blog posts should you prepare? Clearly, it depends on two things: How many ideas and how much time you have on your hands. And remember: Even though you might be extremely motivated when you start out and you’re eager to rock that blog, you should still make sure to produce high quality content. Long story short: Be prepared, but take it easy!
Connect with fellow bloggers
This one might seem obvious to many of you. But it took me a couple of days to realize that connecting with other bloggers is crucial. There are various ways to get in touch with your colleagues. I started out visiting other blogs and commenting on posts I enjoyed reading. But it turned out that only a fraction of the bloggers I reached out to replied. I’m still returning to these blogs on a regular basis and I’m leaving comments if I feel the need to express my opinion because I’m genuinely interested in those posts. But as far as traffic is concerned, this strategy proved to only be of mediocre success. So I went on Facebook and searched for blogger groups. Bingo!
There are dozens of networks for bloggers.
There are dozens of blogger networks on social media platforms. Note that not every one of them is legitimate, though. Some of these groups strongly remind me of Instagram engagement groups, which I’m a bit sceptical of. Think of it: Do people genuinely enjoy your posts or do they just hit the like button because they expect a like in advance? These groups simply don’t seem sincere to me.
A group I found really helpful, though is the one called “Becoming a Blogger”. It was created by Cate Rosales. I’ve posted a couple of questions and group members were always quick to help me out. You can find the Facebook group here.
Make use of other channels
Facebook, Instagram, Twitter, Pinterest, you name it! These are all channels that can lead potential readers to your blog. I’ve been active on Instagram for more than two years now. Only recently, I’ve reached 10k followers. Me being active on Instagram has helped me for two reasons: Firstly, I already know which type of content my audience enjoys. Secondly, once you hit 10k, you can add links to your Instagram stories. But Instagram is still a strong tool, even if you have less than 10k followers. If you can’t link an URL to your stories, simply add your website to your bio.
And it’s not only Instagram. Facebook, Twitter, and Pinterest are thriving platforms too. I still need to grasp how pinterest really works, though, which leads me to yet another important lesson I learned: You don’t have to be active on each and every single social media channel. After all, these platforms are tremendously time consuming if you want to handle them properly. For starters, it’s plenty if you pick one or two channels to promote your blog on.
Besides this, there is yet another place where you can do marketing for your blog. And you know what’s pretty mind blowing? This one doesn’t require an Internet connection! I’m talking about the offline world. Yes, real life. Tell your friends and family about your blog. Meet up with fellow bloggers in real life. It’s a pretty successful strategy. You’ll see!
Optimize your posts for search engines
You can write the most amazing blog posts and have a stunning design but it’s all kind of futile if nobody is able to find your blog. That’s where SEO, i.e. Search Engine Optimization, comes in. Make sure you fabricate your posts in a way that search machines such as Google come across it easily. After all, the higher your blog is ranked, the more visitors you’ll get.
Now how can you optimize your work? By using tags, keywords, meta descriptions, images etc. Don’t worry, though. You don’t have to come up with all of this on your own. There are plug ins that help you with that. I’m currently using Yoast SEO which is super easy to operate with. It leads you pretty much through the whole process.
Set realistic goals for your blog
This one is not necessarily a way to jumpstart your blog. It rather helps you on a long-term level. When you start out blogging, you are very likely to be super motivated and hyped about your new project. That’s good and if you’re currently in this phase, I’m super happy for you. At this early stage, it’s particularly important to set goals – not only as far as the number of weekly blog posts is concerned, but also regarding your page views and the number of visitors.
How many readers do you want to attract in your first week of blogging? How many in the first month? How many in the first year? Billions, I’m assuming. Try not to focus on what you want, though, but on what is manageable for you. In other words: Set realistic goals. If you’re aiming too high and fail to reach your goals, you’re likely to lose your enthusiasm stop blogging, burn your laptop and spend the rest of your life as a hermit in a deserted cave. We can’t have that. I’d totally miss your blog!
How long have you been blogging? Which tools help you to gain website traffic and what are your monthly goals? Leave a comment or drop me a message! Looking forward to hearing from you!